CHALLENGE
Changing climate patterns was posing a challenge to business planning for water heaters.
RESEARCH APPROACH
RMS tertiary sales data and monthly temperature data from weather.com were studied for the previous 5 years. The weather forecast was downloaded and then used to forecast sales for the upcoming season.
WINNING OUTCOME
Market forecasts helped the client plan for the peak season. The forecast accounted for an early onset of winter and hence, a higher than average expected sales.
This was validated by temperature drop in November 1 – Dec 15 that proved to be critical for sales uptick, after a previous dull season for water heaters.