MARKET PULSE Appliances Retail Measurement Service identified distribution gaps and potential retail stores for the client’s network

CHALLENGE
A leading manufacturer of RO water purifiers wished to expand its distribution network in a nascent market.

RESEARCH APPROACH
MARKET PULSE Retail Measurement Service, based on analytics applied to sales data collected every month from a panel of 6000 stores in 100+ cities, was used to identify distribution gaps; a separate survey to identify Class A retail stores in every target city was also carried out

• WINNING OUTCOME
  An effective distribution plan for the RO manufacturer was prepared which included the following:
• Key sales channels comprising small appliance & white goods stores in top 10 states
• Identification of distribution gaps for the client brand

Top 5 – 10 counters in each target territory

Client was able to effectively scale up distribution within 6 months.