CHALLENGE
India’s leading home appliances maker wanted to benchmark their retail visibility against competition and gauge its impact on brand performance.
RESEARCH APPROACH
As intensive visibility sample survey among a sample of 1000 outlets was undertaken in different geographies, wherein the field team observed and recorded all the visible PoS items.
WINNING OUTCOME
The Retail Visibility Tracker helped optimize merchandize spends & increase effectiveness of future retail visibility campaigns. It answered the following important questions for the client:
- Dominant brands within temporary and permanent POS material in different markets
- Impact of visibility on counter share of the brand
- Visibility metrics; % foot print share, display share, POSM presence, etc.
- Gaps in the visibility campaign at the retail level
- Dominant BTL communication of different brands