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Company Overview

Metrix Research and Analytics is working closely with leaders in diverse markets, helping them navigate the rapidly evolving retail market landscape with sound market intelligence and insights. We are a leading retail market analytics company in India, with cutting edge expertise in retail measurement services, technology enabled shopper research and advanced analytics.

The company, also owners of MARKET PULSE branded retail measurement services, is a pioneer in the domain of multi-channel products such LED lighting, building electricals, small home appliances and building materials. Over the last few years, Metrix has also launched customized tracking for new domains of mattresses, innerwear, vehicle tyres, laminates, sanitaryware and now hardware.

Metrix is a leading retail market analytics company in India

Backed by deep domain expertise, robust research methodologies, and technology-driven data collection, Metrix delivers actionable market intelligence that enables organizations to make faster and more informed business decisions. Our solutions help businesses understand market trends, benchmark competitive performance, optimize distribution, evaluate pricing strategies, measure retail execution, and uncover new growth opportunities across dynamic retail markets.