Author: Admin

Retail Visibility Tracker empowered Client to track effectiveness of their PoS visibility

CHALLENGEIndia’s leading home appliances maker wanted to benchmark their retail visibility against competition and gauge its impact on brand performance. RESEARCH APPROACHAn intensive visibility sample survey among a sample of 1000 outlets was undertaken in different geographies, wherein the field team observed and recorded all the visible PoS items. WINNING OUTCOMEThe Retail Visibility Tracker helped […]

MARKET PULSE Appliances Retail Measurement Service identified distribution gaps and potential retail stores for the client’s network

CHALLENGEA leading manufacturer of RO water purifiers wished to expand its distribution network in a nascent market. RESEARCH APPROACHMARKET PULSE Retail Measurement Service, based on analytics applied to sales data collected every month from a panel of 6000 stores in 100+ cities, was used to identify distribution gaps; a separate survey to identify Class A […]

Indian Pen Market Study: 31 Key SKUs Launched

 July 2023

Shorter Yet Harsher Winters To Heat Up The Water And Room Heater Sales

January 2023

Indian stationery market on the path to recovery

March 2022

Indian festivals in 2021: An opportunity for appliance companies

February 2021