MARKET PULSE Retail Measurement Services
Retail measurements are catalysing business decisions. Metrix Research & Analytics has become the partner of choice for over 30 leading companies.
MARKET PULSE retail measurement reports are based on tertiary sales data from a panel of 25,000 traditional retail outlets in 150 towns spread across different town classes in India. The panel is unique in its coverage of multiple channels which are so typical of the Indian market. In addition, Market Pulse has key partnerships with modern or organized retail chains, including both national and regional ones.
More than 150 field auditors are deployed to obtain the sales data by scanning hundreds of thousands of sales transactions recorded on invoices, sales registers and Market Pulse diaries, every month. Cloud based applications are used to record the sample data on a central server.
Advanced analytics and a proprietary extrapolation method, based on extensive knowledge of retail dynamics, is then applied to the sample data to compute the urban India market metrics.
Retail measurements are catalysing business decisions. Metrix Research & Analytics has become the partner of choice for over 30 leading companies.
MARKET PULSE retail measurement reports are based on tertiary sales data from a panel of 25,000 traditional retail outlets in 150 towns spread across different town classes in India. The panel is unique in its coverage of multiple channels which are so typical of the Indian market. In addition, Market Pulse has key partnerships with modern or organized retail chains, including both national and regional ones.
More than 150 field auditors are deployed to obtain the sales data by scanning hundreds of thousands of sales transactions recorded on invoices, sales registers and Market Pulse diaries, every month. Cloud based applications are used to record the sample data on a central server.
Advanced analytics and a proprietary extrapolation method, based on extensive knowledge of retail dynamics, is then applied to the sample data to compute the urban India market metrics.
Metrix offers both syndicated and a rapidly growing portfolio of customized retail measurement services
- Syndicated RMS: The company’s syndicated research reports are now considered the gold standard for 40 products spanning Small Home Appliances, Building Electricals, Stationery & Mattresses
- Customized RMS: Reputed organizations have commissioned Metrix Research & Analytics to establish retail measurement service for products such Innerwear, Packaged Food and Vehicle Tyres